Wish新品爆品 | SHEIN收购Forever 21母公司部分股份 测试线下门店渠道
“SHEIN收购Forever 21母公司部分股份 测试线下门店渠道”
SHEIN收购了美国服装品牌运营商SPARC Group 1/3的股权。SPARC Group拥有多个服装品牌,包括快时尚女装Forever 21、户外品牌Nautica、中端男装品牌Brook Brothers(布克兄弟)等。
SHEIN网站和手机应用将上架Forever 21商品,同时,SHEIN也将在美国的Forever 21门店开设“店中店”,测试陈列商品、消费者体验、提供更便捷的退换货服务。此次是SHEIN自成立以来的第一次入股成熟品牌。双方没有披露具体投资金额,这笔投资不完全是现金交易。交易完成后,SPARC Group将持有少量SHEIN少数股权。
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Women Perspective Long Sleeve Full Body Stockings Open Crotch Lingerie See Through Sxey Nightwear
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Christmas Gnomes Decoration with Sequins, Handmade Plush Swedish Figurine Plush Elf Faceless Doll for Decor Holiay Party Gifts Fireplace Windowsill Gnome Doll Figurine
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Women's Fashion Color-blocking Ethnic Style High Waist Solid Color Mid-length Skirt Long Sleeve Waist Sexy Dress
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