Wish商家( )才算完成订单(wish商户应当多久运行一次及如何优化CollectionBoost活动?)

跨境快讯 2023-08-07 05:06:01 woniu
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wish商户应当多久运行一次及如何优化CollectionBoost活动?

我应当多久运行一次CollectionBoost活动?

您运行CollectionBoost活动的频率越高,用户看见您产品聚集的机遇就越多。所有活动每次将运行一周(从周一开端);如果您在创立CollectionBoost活动时选中了“主动续期”选项,则所选的活动将在当前运行周期停止后再主动运行一周。您可以在“管理活动”页面打开/关闭“主动续期”。wish商户平台建议您多试几种运行频率,看看哪一种频率更能满足您的需要。

如何优化CollectionBoost活动?

您可以前往“管理您的CollectionBoost”页面,在“活动”标签页下查看产品聚集的曝光量、点击量和总GMV等指标,评估活动的总体后果。请注意,对活动业绩发生影响的变量有多个,包含您所选的搜索词、相关产品、产品聚集名称/徽标等。在运行活动之后,您可以试着更改某个变量,然后再次运行活动,视察这次更改对活动业绩的影响。您可以通过这种方法明确有助于提高活动后果的变量,从而优化未来的活动业绩。

wish商户官网原文详情:

5.HowoftenshouldIrunCollectionBoostcampaigns?

ThemorefrequentlyyourunCollectionBoostcampaigns,themoreopportunitiesyourcollectionwillhavetobeseen.Allcampaignswillrunforaweekatatime,startingonaMonday-ifyoucheckAutoRenewwhencreatingaCollectionBoostcampaign,yourselectedcampaignwillautomaticallyrunagainforaweekafterthecurrentcampaignends.AutoRenewcanbetoggledon/offontheManageCampaignspage.Werecommendexperimentingwithcampaignfrequencytodeterminewhatismosteffectiveforyourneeds.

6.HowelsecanIoptimizemyCollectionBoostcampaigns?

ViewmetricssuchasyourCollectionImpressions,Clicks,andTotalGMVundertheCampaignstabontheManageyourCollectionBoostpagetogaugetheoveralleffectivenessofyourcampaigns.Keepinmindthatmultiplevariableswillimpactcampaignperformance,includingyourselectedSearchTerms,RelevantProducts,CollectionName/Logo,etc.Afteryouhaverunacampaign,trychangingonecomponentandrunningthecampaignagain,andseehowthisaffectscampaignperformance.Thiswillallowyoutoidentifythewinningelementsofyourcampaignsandoptimizefutureperformance.

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